10/28/2023 0 Comments De brand nintendo switch skins![]() We don’t have to tell you why this is a problem. The most compelling products we sell aren’t available on the pages most people visit. Notice anything missing? Here are some hints: In case you forgot, here’s what that interface used to look like: It’s only logical that, when looking to buy a skin for your device, you visit the page which sells skins for your device. They’re looking to buy a skin for their device. So what do these “ skins” and “dbrand” customers have in common? Remember how we started off this post by telling you to Google “ skins” and click the top result? That path to discovery is the 2nd most popular way new customers reach our website, right behind searches for just “dbrand”. Their confusion is actually our fault - a direct result of our (formerly) subpar merchandising. Let’s take a look at how mediocre product merchandising manifests itself. To be fair, unless you’re a product merchandiser, you don’t really have a reason to. If you have no idea what " remerchandising" means, it might have to do with the fact that you don't know what "merchandising" means. No, but it gets easier when you do it 10,000 times. Was it easy to apply, light, shoot, and edit photorealistic assets (with pixel-perfect match cuts so that the whole UI isn’t a jittering mess when you switch between materials)? Ironically, as you can see above, we had the opposite problem: our old product images actually looked far worse than the real thing. Now, it would be deceptively poor business practice if we showed an image that looked better than the product IRL. If that image asset isn’t representative of the physical product they’re buying, the consumer leaves unsatisfied and we lose a sale. The only practical way users can see our product before purchasing is through their screen. Your braille machine is in the mail.Ĭonsumer psychology studies have indicated that "93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision." If you answered A, congratulations: you're legally blind. Which of these are you more likely to buy? Let’s start with the easy one: our product previews. You should be able to fit that somewhere within your busy schedule of “pretending to do work” and “browsing the official subreddit of a toxic electric tape company.” PHOTOREALISTIC PRODUCT IMAGES ![]() Now, if you’re interested in the update but don’t have 10 minutes to read the full story, there will be a tl dr at the end. This update has more ground to cover than our ordinary PSAs. If you’re expecting a Darkplates-tier shitpost, we recommend convincing a multinational conglomerate to sue us. In this post, we’ll be explaining what we did and why we did it.
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